ALWAYS FRESH

It gets an early start—before the sun’s even up. A gentle wind, the smell of something sugary lingering in the air, and that yellow light on the horizon that’s like, “Today’s gonna be a good one.” He pulls up to the market, crate behind him. Not boisterous, not racing—just cool, calm, and irrepressibly self-assured. He’s done this before. Everyone knows the banana with the crate. He doesn’t need to say much. His presence? Fresh. His energy? Effortless. His style? Always. He opens up shop, but in reality, he’s not selling fruit. He’s selling reminders—of times gone slow, of warmth against your skin, of the kind of happiness that doesn’t need to yell. A box of good vibes, and a heart full of them. Kids wave to him, folks nod respectfully. Someone hands him a coffee. He smiles—you know the kind of smile. Like he has a secret. Maybe he does. Maybe he knows that life isn’t about being the biggest mouth in the room, but about being real. About being ripe. About being ready when it matters. And just like that, he’s off again. No big goodbyes, no fuss. Just a small wave and that same easy grin. You’ll see him again next week—same place, same energy. That’s the spirit behind Always Fresh. It’s not just a banana. It’s a mood. A memory. A little reminder to slow down, stay grounded, and show up as your ripest self—whatever that looks like. Because around these parts, we don’t just wear tees. We wear narratives. And this one? It’s Always Fresh.